IPC tx unveils TV easy in April 2005 - the third major launch in 16 months from IPC Media’s innovations programme, initiated by chief executive Sylvia Auton in 2003. The magazine is Britain’s very first compact paid-for TV Listings weekly and is backed by a £10million marketing investment.
They have cause to be optimistic about there business prospects, because their magazine revenue was higher than that of other TV and newspaper companies. There magazines were very attractive to the general population and reached a wide range of people.
Q2:According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
Large publishers such as IPC Media, Condé Nast and Future Publishing, which have invested in extending their brands into TV, web, mobile, radio or shopping, are more likely to weather the impact than those with standalone products or thinner portfolios of titles.
Visit the IPC website and choose two contrasting brands. Create a fact file for each brand.
NME:
- NME has become a truly unique multi-platform media proposition.
- ME reaches over one million music fans every week.
- NME is the longest published and most respected music weekly in the world.
- Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.
NUTS:
- Nuts is the number one selling men's lifestyle magazine in the UK, accounting for two out of every five men's lifestyle mags purchased.
- Launched in 2004, Nuts has established itself as the biggest brand in men's media.
- Nuts is PPA's Consumer Brand of the Year 2009
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