will we still be reading magazines in 20 years time?
if so, throgh what medium? e.g tv home entertainment system, mobile phone, on a tablet, personal computer.
will the number of magazine readers increase or decrease due to this change, if either?
will the percentage of youth readers increase or decrease due to this change, if either? how will this effect social attitudes in the youth population?
in general, how will the content of magazines have changed? e.g more explicit, eduactional.
Friday, 24 December 2010
Magazine industry timeline + digital magazine timeline
1586 Josse Amman, a Swiss painter, publishes plates on the fashions of the day, with the title Gynasceum, sive Theatrum Mulierum ... (The Gynasceum or Theatre of Women, in which are reproduced by engraving the female costumes of all the nations of Europe). Published in Frankfort in Latin; regarded as the first fashion magazine 1796 German Alois Senefelder develops lithography to produce high-quality printed images 1839 Fox Talbot produces photographs from negatives 1861 First colour photography 1882 Photos sent by wire 1892 Four colour rotary press 1922 British Broadcasting Corporation formed as commercial radio broadcaster 1928 Baird beams TV image from UK to US 1936- BBC launches the world's first regular television service from Alexandra Palace in London. The Radio Times runs a "Television Number" in London edition only. 1962 The Bolton Evening News is the first UK paper to print colour advertising. The pages were produced by Martlet Press in London 1982 Computer magazines, such as Acorn User at Addison-Wesley in London, start to use e-mail systems and online bulletin boards, in this case Dialcom 1983 Emap launches Micronet online bulletin board, which reaches 1m subscribers. Magazines and individuals set up own pages on the Prestel-based system. Thousands of computer users run own boards from home using BBC Micros and modems. 1985 Postscript-based software, such as Aldus Pagemaker and Adobe Illustrator running on the Apple Macintosh, allied to laser printers, herald the advent of desktop publishing. This revolutionises production of magazines and newspapers DIGITAL MAGAZINE HISTORY OVER PAST 30 YEARS
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Tuesday, 21 December 2010
NME FACTS
KEY STATS
Male: 74%
Female 26%
Median age: 23
Student 42%
ABC1: 68%
Circulation: 33,875
Readership: 325,000
NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.
Not surprisingly NME readers are completely obsessed by music. Reader research has demonstrated that they rely on the editorial and the ads to keep them up to date
with new music. This knowledge then makes them the authority in music in their peer group.
Monday, 13 December 2010
NME
The paper's first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly was bought by London music promoter Maurice Kin, and relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint. On 14 November 1952, taking its cue from the U.S. magazine Billboard, it created the first UK Singles Chart.
1960s- NME sales were healthy with the paper selling as many as 200,000 issues per week, making it one of the UK's biggest sellers.
1970s- By the early 1970s NME had lost ground to the Melody Maker as its coverage of music had failed to keep pace with the development of rock music, particularly during the early years of psychedelia and progressive rock. In early 1972 the paper found itself on the verge of closure by its owners IPC (who had bought the paper from Kinn in 1963). According to Nick Kent (soon to play a prominent part in the paper's revival):
After sales had plummeted to 60,000 and a review of guitar instrumentalist Duanne Eddy had been printed which began with the immortal words 'On this, his 35th album, we find Duane in as good as voice as ever,' the NME had been told to rethink its policies or die on the vine.
1980s- Some commented at this time that the NME had become less intellectual in its writing style and less inventive musically. Initially, NME writers themselves were ill at ease with the new regime, with most signing a letter of no confidence in Alan Lewis shortly after he took over. However, this new direction for the NME proved to be a commercial success and the paper brought in new writers such as Andrew Collins, Stuart Maconie, Mary Anne Hobbs and Steve Lamcq to give it a stronger identity and sense of direction.
1990s-Although the period from 1991 to 1993 was dominated by American bands like Nirvana, British bands were not ignored.In April 1994 Nirvana frontman Kurt Cobain was found dead, a story which affected not only his fans and readers of the NME, but would see a massive change in British music. Grunge was about to be replaced by Britpop,a new form of music influenced by British music of the 1960s and British culture. The phrase was coined by NME after the band Blur released their album Parklife in the same month of Cobain's death. Britpop began to fill the musical and cultural void left after Cobain's death, and Blur's success, along with the rise of a new group from Manchester called Oasis saw Britpop explode for the rest of 1994.
20000s- From the issue of 21 March 1998 onwards, the paper has no longer been printed on newsIn October 2006 NME launched an Irish version of the magazine called NME Ireland. This coincided with the launch of Club NME in Dublin. Dublin-based band Humanzi were the first to appear on the cover of NME Ireland. Poor sales in the Republic of Ireland resulted from competition from market leader Hot Press and free music magazines Analogue Magazine, Mongrel Magazine and State Magazine. This resulted in the magazine's demise in November 2006.print, and more recently it has shifted to tabloid size: it has full, glossy, colour covers.
What does the NME website offer its audience?
It offers music facts, gossip, the latest information on current bands, reviews etc. It is an online aswell as material magazine, tv station and mobile news report, hence it being 'First for music news'. You are more than likely to find everything you want to be informed about, music wise, with this company.
How does the NME website address its audience?
It address it's audience through it's style of design e.g. bright colours and large, bold italics, animation. Catches most peoples attention through this, but is mainly aimed at youths who take an interest in music e.g. attend concerts or take part in musical activities. The access to post comments on polls allows viewers to feel more involved and offer opinions on various subjects.
1960s- NME sales were healthy with the paper selling as many as 200,000 issues per week, making it one of the UK's biggest sellers.
1970s- By the early 1970s NME had lost ground to the Melody Maker as its coverage of music had failed to keep pace with the development of rock music, particularly during the early years of psychedelia and progressive rock. In early 1972 the paper found itself on the verge of closure by its owners IPC (who had bought the paper from Kinn in 1963). According to Nick Kent (soon to play a prominent part in the paper's revival):
After sales had plummeted to 60,000 and a review of guitar instrumentalist Duanne Eddy had been printed which began with the immortal words 'On this, his 35th album, we find Duane in as good as voice as ever,' the NME had been told to rethink its policies or die on the vine.
1980s- Some commented at this time that the NME had become less intellectual in its writing style and less inventive musically. Initially, NME writers themselves were ill at ease with the new regime, with most signing a letter of no confidence in Alan Lewis shortly after he took over. However, this new direction for the NME proved to be a commercial success and the paper brought in new writers such as Andrew Collins, Stuart Maconie, Mary Anne Hobbs and Steve Lamcq to give it a stronger identity and sense of direction.
1990s-Although the period from 1991 to 1993 was dominated by American bands like Nirvana, British bands were not ignored.In April 1994 Nirvana frontman Kurt Cobain was found dead, a story which affected not only his fans and readers of the NME, but would see a massive change in British music. Grunge was about to be replaced by Britpop,a new form of music influenced by British music of the 1960s and British culture. The phrase was coined by NME after the band Blur released their album Parklife in the same month of Cobain's death. Britpop began to fill the musical and cultural void left after Cobain's death, and Blur's success, along with the rise of a new group from Manchester called Oasis saw Britpop explode for the rest of 1994.
20000s- From the issue of 21 March 1998 onwards, the paper has no longer been printed on newsIn October 2006 NME launched an Irish version of the magazine called NME Ireland. This coincided with the launch of Club NME in Dublin. Dublin-based band Humanzi were the first to appear on the cover of NME Ireland. Poor sales in the Republic of Ireland resulted from competition from market leader Hot Press and free music magazines Analogue Magazine, Mongrel Magazine and State Magazine. This resulted in the magazine's demise in November 2006.print, and more recently it has shifted to tabloid size: it has full, glossy, colour covers.
What does the NME website offer its audience?
It offers music facts, gossip, the latest information on current bands, reviews etc. It is an online aswell as material magazine, tv station and mobile news report, hence it being 'First for music news'. You are more than likely to find everything you want to be informed about, music wise, with this company.
How does the NME website address its audience?
It address it's audience through it's style of design e.g. bright colours and large, bold italics, animation. Catches most peoples attention through this, but is mainly aimed at youths who take an interest in music e.g. attend concerts or take part in musical activities. The access to post comments on polls allows viewers to feel more involved and offer opinions on various subjects.
[edit]
Tuesday, 16 November 2010
The magazine industry has survived the coming of the digital age because it has been able to exploit technological advances. Indeed, it has always done so throughout its long history
The magazine industry, over its very successful history, has consistently kept up to date with technological advancements. If you look at the history of magazines there is no solid evidence to contradict this statement. As soon as a new factor in technology develops, the magazine industry uses it to their advantage, for example, the ability to use more advanced technical photography i.e. images developing from black and white to coloured and the ability to edit a photo. It seems that the growth in technology has done nothing but feed the gargantuan industry.
Microsoft predicts in a timeline on its website (dated September 13 1999) and in advertising that a 'slate form' Tablet PC would be a mainstream device by 2004; that eNewstands would 'proliferate on street corners' by 2006; by 2008 ebook titles would 'begin to outsell conventional volumes in most counties'; two years later companies would be giving away ebook devices; and by 2020, the primary dictionary definition of a book would be writing displayed on a computer. Although the timeline up to present isn't entirely accurate, the 2020 prediction can't be discarded and treated as invalid quite yet.
Microsoft predicts in a timeline on its website (dated September 13 1999) and in advertising that a 'slate form' Tablet PC would be a mainstream device by 2004; that eNewstands would 'proliferate on street corners' by 2006; by 2008 ebook titles would 'begin to outsell conventional volumes in most counties'; two years later companies would be giving away ebook devices; and by 2020, the primary dictionary definition of a book would be writing displayed on a computer. Although the timeline up to present isn't entirely accurate, the 2020 prediction can't be discarded and treated as invalid quite yet.
technological developments such as the apple iphone 'app store' had given NME the opportunity to create an application and sell it for 59p, giving the access to band photographs using 'Umee' technology. This benefits NME in the way that their brand will reach a broader range of the population as buying or accessing 'apps' is becoming more and more popular.
subsiquently, technological development has and will benefit the magazine industry- there are for and against points of view on this. The for point of view as mentioned earlier is that there is the opportunity to reach a broader range of he population. Many people possess a computer nowadays, and it almost comes as standard to possess one. This fact can and has been exploited greatly by the magazine industry. The against point of view is that the technological advances may destroy the whole culture of picking up a magazine and reading. As readers hold what they're reading they almost feel part of it, like they're in there own little world. Although it may cost a lot less, religious readers may dwindle and profits my fall.
In direct response to the title, my answer is vaguely distinguished. Magazines have been a very popular product and many contribute to the large profits. In addition to this success, the well developed technology has done nothing but benefit, but technology is ever improving and soon, the hard backed form of our beloved magazines may become obsolete.
Monday, 8 November 2010
IPC
Q1:Why did IPC Media have cause to be optimistic about their business prospects in 2006?
IPC tx unveils TV easy in April 2005 - the third major launch in 16 months from IPC Media’s innovations programme, initiated by chief executive Sylvia Auton in 2003. The magazine is Britain’s very first compact paid-for TV Listings weekly and is backed by a £10million marketing investment.
They have cause to be optimistic about there business prospects, because their magazine revenue was higher than that of other TV and newspaper companies. There magazines were very attractive to the general population and reached a wide range of people.
Q2:According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
Large publishers such as IPC Media, Condé Nast and Future Publishing, which have invested in extending their brands into TV, web, mobile, radio or shopping, are more likely to weather the impact than those with standalone products or thinner portfolios of titles.
Visit the IPC website and choose two contrasting brands. Create a fact file for each brand.
NME:
IPC tx unveils TV easy in April 2005 - the third major launch in 16 months from IPC Media’s innovations programme, initiated by chief executive Sylvia Auton in 2003. The magazine is Britain’s very first compact paid-for TV Listings weekly and is backed by a £10million marketing investment.
They have cause to be optimistic about there business prospects, because their magazine revenue was higher than that of other TV and newspaper companies. There magazines were very attractive to the general population and reached a wide range of people.
Q2:According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
Large publishers such as IPC Media, Condé Nast and Future Publishing, which have invested in extending their brands into TV, web, mobile, radio or shopping, are more likely to weather the impact than those with standalone products or thinner portfolios of titles.
Visit the IPC website and choose two contrasting brands. Create a fact file for each brand.
NME:
- NME has become a truly unique multi-platform media proposition.
- ME reaches over one million music fans every week.
- NME is the longest published and most respected music weekly in the world.
- Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.
NUTS:
- Nuts is the number one selling men's lifestyle magazine in the UK, accounting for two out of every five men's lifestyle mags purchased.
- Launched in 2004, Nuts has established itself as the biggest brand in men's media.
- Nuts is PPA's Consumer Brand of the Year 2009
Wednesday, 3 November 2010
PSYCHO
PSYCHO-shower scene analysis
1. Each shot has been joined to the next using straight cuts e.g. (shot1) of her sitting at a desk in her dressing gown, writing in a notebook. Following the rules of continuity this is then matched with the next shot (shot 2), a detail shot of the notebook showing her calculations. The dissolve technique is used between the shot of the shower drain and the shot of Marion’s eye.
2. Abrupt changes of pace are employed within the scene e.g. As Marion starts her shower the pace accelerates and remains measured with each shot lasting 4-5 seconds until shot 18. The next shot of a figure of darkness positioned behind the shower curtain, raising a knife lasts 17 seconds. The function of this is to take us from the peaceful solitude of Marion’s shower through rising tension to the moment of crisis.
3. The shot of blood flowing down the shower drain and the eyeshot is matched within the same sequence. Graphic matching is used to create a smooth visual transfer from one shot to the next.
4. This sequence is constructed in a discontinuous manner. The scene runs for three minutes and includes fifty cuts. Like previously explained, many shots are placed within the sequence before the appearance of the dark figure to create a contrast. Tension is built up to moment of crisis, then as the figure begins to stab, shots return to a faster pace, conveying the frenzy of the attack.
5. The film-maker utilises compilation sequences e.g. 9 shots are used, showing Marion showering from various camera angles. This is done to follow the rules of continuity so that the narrative is clear and easy to follow.
6. The film-maker utilises cross-cutting within this sequence e.g. Norman spies on Marion briefly through a hole in the wall and then returns to the Bates house. He is seen from behind slouching resignedly around the ground floor. The action returns to the interior of Marion’s cabin. I believe this emphasises the separation between the two characters (the feelings of love aren’t mutual).
7. Sound is being used in conjunction with editing in a very obvious way e.g. Sound is kept very quiet and low-key up until the later part of this sequence, matching Marion’s feeling of relaxation as she showers. This all changes at the point by which the curtain is pulled back and the figure of darkness raises a knife. Sudden dramatic violin sounds accompany this moment and further emulate the stabbing motion, dramatically enhancing the sense and horror of what is taking place. The change in music to much slower, deeper notes indicates the next change in pace (after the murderer’s exit).
1. Each shot has been joined to the next using straight cuts e.g. (shot1) of her sitting at a desk in her dressing gown, writing in a notebook. Following the rules of continuity this is then matched with the next shot (shot 2), a detail shot of the notebook showing her calculations. The dissolve technique is used between the shot of the shower drain and the shot of Marion’s eye.
2. Abrupt changes of pace are employed within the scene e.g. As Marion starts her shower the pace accelerates and remains measured with each shot lasting 4-5 seconds until shot 18. The next shot of a figure of darkness positioned behind the shower curtain, raising a knife lasts 17 seconds. The function of this is to take us from the peaceful solitude of Marion’s shower through rising tension to the moment of crisis.
3. The shot of blood flowing down the shower drain and the eyeshot is matched within the same sequence. Graphic matching is used to create a smooth visual transfer from one shot to the next.
4. This sequence is constructed in a discontinuous manner. The scene runs for three minutes and includes fifty cuts. Like previously explained, many shots are placed within the sequence before the appearance of the dark figure to create a contrast. Tension is built up to moment of crisis, then as the figure begins to stab, shots return to a faster pace, conveying the frenzy of the attack.
5. The film-maker utilises compilation sequences e.g. 9 shots are used, showing Marion showering from various camera angles. This is done to follow the rules of continuity so that the narrative is clear and easy to follow.
6. The film-maker utilises cross-cutting within this sequence e.g. Norman spies on Marion briefly through a hole in the wall and then returns to the Bates house. He is seen from behind slouching resignedly around the ground floor. The action returns to the interior of Marion’s cabin. I believe this emphasises the separation between the two characters (the feelings of love aren’t mutual).
7. Sound is being used in conjunction with editing in a very obvious way e.g. Sound is kept very quiet and low-key up until the later part of this sequence, matching Marion’s feeling of relaxation as she showers. This all changes at the point by which the curtain is pulled back and the figure of darkness raises a knife. Sudden dramatic violin sounds accompany this moment and further emulate the stabbing motion, dramatically enhancing the sense and horror of what is taking place. The change in music to much slower, deeper notes indicates the next change in pace (after the murderer’s exit).
Tuesday, 5 October 2010
3 point lighting system
The key light, as the name suggests, shines directly upon the subject and serves as its principal illuminator; more than anything else, the strength, color and angle of the key determines the shot's overall lighting design.
The fill light also shines on the subject, but from a side angle relative to the key and is often placed at a lower position than the key (about at the level of the subject's face). It balances the key by illuminating shaded surfaces, and lessening or eliminating chiaroscuro effects, such as the shadow cast by a person's nose upon the rest of the face. Not using a fill at all can result in stark contrasts (due to shadows) across the subject's surface, depending upon the key light's harshness.
The back light (a.k.a. the rim, hair, or shoulder light) shines on the subject from behind, often (but not necessarily) to one side or the other. It gives the subject a rim of light, serving to separate the subject from the background and highlighting contours.
The fill light also shines on the subject, but from a side angle relative to the key and is often placed at a lower position than the key (about at the level of the subject's face). It balances the key by illuminating shaded surfaces, and lessening or eliminating chiaroscuro effects, such as the shadow cast by a person's nose upon the rest of the face. Not using a fill at all can result in stark contrasts (due to shadows) across the subject's surface, depending upon the key light's harshness.
The back light (a.k.a. the rim, hair, or shoulder light) shines on the subject from behind, often (but not necessarily) to one side or the other. It gives the subject a rim of light, serving to separate the subject from the background and highlighting contours.
Tuesday, 14 September 2010
Mis En Scene
facial expression and body language
lighting and colour
- facial expressions provide a clear indicator of how someone is feeling
- if someone is smiling broadly, we assume they are happy but we may get a different feeling if this is accompanied by scary music.
- body language may also indicate how a character feels towards another character or may reflect the state of their relationship.
positioning of characters and objects within a frame
- postioning within a frame can draw attention to an important character/object
- a film-maker can use postioning to indicate relationships between people.
- Costume
- Costume simply refers to the clothes that characters wear. Using certain colors or designs, costumes in narrative cinema are used to signify characters or to make clear distinctions between characters.
colour
- colour carries certain connotations which may add meaning o the scene (ie red= danger/passion)
- can give a scene a particular look, feel or mood.
- can be used for dramatic effect
- to highlight important charcters or objects within the frame
- to make characters look mysterious by shading sections of the face or body.
- to reflect a characters mental state/hidden emotions (i.e. bright= happy, dar= disturbed, strobe effect= confused)
Monday, 13 September 2010
our charcter (jack,shaun and tom)
gender-female
height-5 ft 11
occupation-student
location-Norwich
likes-bloody murder, make up (a lot)
dislikes-everyone
here we have a lonely, insecure, partially insane young teenage girl, who attends an all girls school. The absence of male influence only exaserbates her insanity. She wears a lot of make up, trying to hide her pent up anger, again due to the absence of the male influence. She has been used and abused greatly, which confuses her desire for passionate connection. Her thoughts soon lead to a mental whirlpool where she plunges down and down into the darkness of her imagination. She begins to think of new ways to express her urges (violence).
height-5 ft 11
occupation-student
location-Norwich
likes-bloody murder, make up (a lot)
dislikes-everyone
here we have a lonely, insecure, partially insane young teenage girl, who attends an all girls school. The absence of male influence only exaserbates her insanity. She wears a lot of make up, trying to hide her pent up anger, again due to the absence of the male influence. She has been used and abused greatly, which confuses her desire for passionate connection. Her thoughts soon lead to a mental whirlpool where she plunges down and down into the darkness of her imagination. She begins to think of new ways to express her urges (violence).
character profile-captain jack sparrow
Hi guys, my name is captain jack sparrow. I am a male creation of disney, but am not animated. I live with no one and sail the seven seas as a lone wolf. I am witty, funny and fairly intelligent when i want to be, although my friends treat me like an imbesile. when i say friends, i mean two regulars who i treat like dirt. I'm always getting myself into trouble through my lust for gold and other such treasures. Elizabeth believes my love for rum numbs my intelligence, but i know it fuels my wit and keeps me light on my feet. My appearance may look stupid to many of you, but i know the ladies love it.
Thursday, 9 September 2010
opening 2 minutes of a feature film (american beauty, Jerry maguire)
characters
- AMERICAN BEAUTY-at first we hear a narration by leister. he reveals detail about his current life, including the blandness of it. he lives in a large house with a regular wife. it seems as though he's living the american dream, but we all know through his narration that this isn't the case. his highlight of the day is 'jerking off', which proves how boring his lifestyle is. His daughter is stressful and confused, which is two characteristics which Leister thinks will sustain over a long period. His line of thought has really set an uninteresting tone for the rest of the film.
- JERRY MAGUIRE- jerry seems very quick, witty, confident and almost cocky. But it seems that in his line of work these are the best attributes to succeed. He cares for many athletes, taking over 250 calls a day. It would seem as though he's looking out for them, but i think his priorities lie mainly on how much he has in the bank. He realises this when the young child asks for an autograph and the athlete says "i only sign the blue cards". Lately his confident nature hasn't been benefiting him as well as he would like. His clients are becoming harder to manage and he knows it.
- comparison- The obvious difference between the two is the drive factor. Jerry has a lot to live for and gives a great deal of enthusiasm. I think Leister sees past the basic attractions in life e.g money. Technically he posesses many things that can bring joy to his life, but he has a higher line of thought. Jerry on the other hand enjoys takes advantage of all things good in his life.
OPENING SEQUENCES
LONDON TO BRIGHTON- the scene started very awkwardly, as there was no build up in tension. It was in and odd place, which fits the state very well. Both of the characters have no stable ground. they leech around, finding money wherever possible. It seems that the younger girl doesn't deserve this lifestyle or can even handle it emotionally. This makes me think that she wasn't born into it. The elder girl has a swollen eye, which shows that she hasn't just been emotionally toughened, but mentally also.
THE GRADUATE-the first scene is very boring. This is reflected in the camera angles and colours, which all may add up to give you an idea of his current lifestyle. His suit is clean cut and his face is motionless, which to him may be attractive, but we all know that this can be matched to how he feels inside.
NAPOLEAN DYNAMITE- very uniquely, introductions for people involved in the film were written on food, paper, pencils etc. I find this to be a very clever and original idea, although it's a little odd. This may foreshadow things to come.
Tuesday, 7 September 2010
media lesson 1 and 2
In lesson one i learnt how to create a blog and customize it. I couldn't actually get past the signing in stage, due to no memory of the password or availability to change it. when seeing some year 13 blogs i realised i could be creative in editing my own.
Lesson two was more interesting. we were taught 'Mis en scene' and all the components of it, which was put to good use when viewing two small clips of film later on. when i found out that the set and backgound was just as important as the actors performance i gained a whole new perspective on films.
Lesson two was more interesting. we were taught 'Mis en scene' and all the components of it, which was put to good use when viewing two small clips of film later on. when i found out that the set and backgound was just as important as the actors performance i gained a whole new perspective on films.
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