Monday, 11 April 2011

What kind of media institution might distribute your media product and why?

Bearing in mind that my film falls beneath a more 'art house' style, i can not see it being produced by any mainstream film studios. So bearing in mind that the film is highly unlikely to reach the Mass market, i would need to converge with a film company who specializes in independent films.

these are the possibilities:

Lions Gate Entertainment Corporation is a Canadian-American entertainment company. The company was formed in Vancouver, British Columbia, but is headquartered in Santa Monica, California. As of 2007, it is the most commercially successful independent film and television distribution company in North America.


Focus Features (formerly USA Films, Universal Focus and Good Machine) is the art housefilms division of NBC Universal's Universal Pictures, and acts as both a producer and distributor for its own films and a distributor for foreign films.


Working Title Films is a British film production company, based in London, UK. The company was founded by Tim Bevan and Sarah Radclyffe in 1983. It produces feature films with notable films such as Billy Elliot, Shaun of the Dead and The Calcium Kid under it's belt and produces several television productions.




 Despite all producing independent films, I think 'Working Title Films' would be most interested. Being a British written, directed and produced film, 'Seraphim' would not become an oddity among the other known titles produced by this company. The most convenient would be to go for 'Focus features' as previously stated, they distribute their own films. This means i wouldn't have to be responsible for releasing the film to the public, through theatrical release or DVD.

In terms of advertising, in the case that neither companies contribute, due to a predictable lower budget, i would have to rely more on social networks e.g. Myspace and facebook, printable advertising e.g posters, billboards, in addition to word of mouth.

If my film was accepted by one of these production companies I would hope to have it premier at 'The Sundance Film Festival. This is a film festival that takes place annually in the state of Utah, in the United Staes. It is the largest independent cinema festival in the United States.

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